![]() The other advantage of IMAX Laser is that these screens will also come with 12-channel sound – so you get even more impact and overhead action – it’s always thunderously impressive. This means that while single laser IMAX will net you 3D, 4K, and HFR, but dual laser will be limited to 2K, HFR. The issue then is that while all IMAX projectors can display HFR, dual laser can only do so at 2K resolution rather than 4K (allegedly due to overheating). For the Avatar remaster and Way of Water, Cameron has used a clever system that only increases the frame rate for fast action sequences, so you get all of the benefits of clearer motion, without any of the downsides. However, its use has proved divisive, due to creating an unnatural-looking image. This is where the movie frame rate is increased over the standard 24 frames per second and has been used in the past on films such as The Hobbit series and Gemini Man. The wrinkle is down to high frame rate or HFR technology. "The rising demand for high-tech screens and private theaters will grow further in the future and provide fresh momentum to movie theaters, which have to prepare for the end of pandemic," the CGV official said.Avatar: The Way of Water is framed at 1:90:1 in all IMAX screens. The world's combined box office more than halved from $43 billion in 2019 to $21 billion in 2021 due to the COVID-19 pandemic.īut the combined revenue of ScreenX and 4DX theaters fell slightly from $363 million in 2019 to $331 million in 2021, although only five films were simultaneously released for the two formats last year, according to CGV. "As people enjoyed entertainment content easily and comfortably at home through online streaming services, they want something different at theaters." "We can say ticket sales of ScreenX and 4DX theaters pulled off steady growth during the pandemic, while the global and Korean film industry struggled with a sharp drop in overall revenues," CGV said. (PHOTO NOT FOR SALE) (Yonhap)Īt the same time, the company said it will build more private, independent movie suites, such as sky boxes, as an increasing number of people prefer to feel at home while watching movies. This image provided by CJ CGV shows a new ScreenX theater at its Yeongdeungpo branch in southern Seoul. The company said livestreaming of non-film content, like music concerts, theatrical musicals or online game competitions, is also available at the newly launched ScreenX theater thanks to its surround sound speakers and special lighting system. Globally, CGV operates 350 ScreenX theaters and 783 4DX theaters in 106 countries, including the United States, France, Britain and Japan, as of June 2022.ĬGV opened a new ScreenX theater at its Yeongdeungpo branch in southwestern Seoul this weekend, which is equipped with a combined 69-meter wide screen and six projectors. The 4DX format allows films to be decorated with various practical effects, including motion seats, water and scents. ScreenX is a multi-projection cinematic platform that provides 270-degree panoramic images to audiences by expanding the display onto the theater's side walls. He said CGV's flagship technologies of ScreenX and 4DX will be front-line formats of its strategy. ![]() ![]() This image provided by CJ CGV shows a view of a ScreenX theater. ![]()
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